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SUMMARY:Social Media and Job Market Success: A Field Experiment on Twitter
  - Yan Chen (University of Michigan)
DTSTART;VALUE=DATE-TIME:20250506T160000
DTEND;VALUE=DATE-TIME:20250506T171500
UID:https://new.talks.ox.ac.uk/talks/id/033894b9-dccc-4fbe-9a11-7b8d2f43f2
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DESCRIPTION:To examine the impact of social media promotion of job market 
 papers on job outcomes\, we conduct a field experiment on Twitter (now X).
  Specifically\, we examine how having a prominent economist quote-tweet a 
 job market paper in the field of economics impacts paper visibility and ca
 ndidate job market outcomes. Our results show that papers assigned to be q
 uote-tweeted in our experiment receive 442% more views and 303% more likes
  than those assigned to the control condition. We further find that those 
 in the quote-tweet treatment receive one additional flyout and that the wo
 men in the treatment group receive 0.9 more job offers. These findings sug
 gest that social media promotion can improve the visibility and success of
  job market candidates\, especially for underrepresented groups in economi
 cs such as women.\nSpeakers:\nYan Chen (University of Michigan)
LOCATION:Manor Road Building (Seminar Room A)\, Manor Road OX1 3UQ
TZID:Europe/London
URL:https://new.talks.ox.ac.uk/talks/id/033894b9-dccc-4fbe-9a11-7b8d2f43f2
 42/
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DESCRIPTION:Talk:Social Media and Job Market Success: A Field Experiment o
 n Twitter - Yan Chen (University of Michigan)
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