A Nudge Too Far? Studying the Effect of Nudge Knowledge on Nudge Efficacy
For those attending in-person, the entrance to CESS is located at George Street Mews and you will need to ring the bell when you have arrived.
Since the publication of “Nudge” by Thaler & Sunstein in 2008 and the resulting deluge of nudge interventions by governments, think tanks, and NGOs, public awareness of nudges has been ever increasing. Yet, little, if any, work has been done which seeks to understand the impact of nudge proliferation on nudge efficacy. The pilot CESS-Nuffield field subvention aims to add to our understanding of the long-term benefits of nudges by causally testing their effectiveness when knowledge of their existence is manipulated. In partnership with a charity, we will introduce an identity-based nudge and vary participant’s knowledge of its existence to investigate how knowledge affects the nudge’s efficacy. Our findings will shed light on the impacts of the plurality and long-term sustainability of nudges in the context of charitable giving. Further, our results will emphasize the need for better understanding of the nudge eco-system while informing our expectations of the future viability of nudge interventions in general.
Date: 21 February 2024, 14:00 (Wednesday, 6th week, Hilary 2024)
Venue: Centre for Experimental Social Sciences, George Street OX1 2AA
Venue Details: This is a hybrid event--interested participants can attend in person at Cess's conference room or virtually via Zoom.
Speakers: Joshua Berry (University of Oxford), Liam McClain (University of Oxford), Yayun Chen (University of Oxford), Angela Odermatt (University of Oxford), Zerui Tian (University of Oxford)
Organising department: Nuffield College
Organiser: Noah Bacine (University of Oxford)
Organiser contact email address: Noah.Bacine@nuffield.ox.ac.uk
Host: Noah Bacine (University of Oxford)
Part of: CESS Colloquium Series
Booking required?: Recommended
Booking url: https://cess-nuffield.nuff.ox.ac.uk/events/colloquium/cess-nuffield-field-subvention-university-of-oxford/
Booking email: Noah.Bacine@nuffield.ox.ac.uk
Audience: Public
Editors: Noah Bacine, Martina Beretta