Lunchtime Talk - Tom Sheldon, Science Media Centre

The Science Media Centre is an independent press office for the UK scientific community. It exists to help ensure that science and engineering in the UK national news is reported accurately and responsibly, particularly when a story has the potential for controversy. They give journalists the opportunity to speak to real experts, and actively encourage scientists to speak out when stories break. They also run regular press briefings, which allow scientists and engineers to set the news agenda on important subjects of public interest. Although independent, the SMC is unashamedly pro-science and has no public ‘brand’ to promote. This gives them the freedom to concentrate on what is important: keeping sound, evidence-based science at the top of the news agenda. Tom will give a talk about the work of the SMC and hopes scientists from the CEBM and the University will be persuaded to work with the SMC to help achieve these goals.