An Introduction to Small Area Statistics and Geodemographic Segmentation

This 1-day short course provides an introduction to open source georeferenced population data from the UK and geodemographic segmentation.

A mix of lectures and practical tasks equips participants with an understanding on how to obtain and analyse small area data to achieve a good understanding of neighbourhood characteristics. The course also teaches participants how to conduct statistical segmentation techniques in order to produce a composite geodemographic classification.

The practical sessions will provide an introduction to downloading and handling small area population data, and then proceed through a number of techniques used to segment and analyse geodemographic characteristics using multivariate population data. The final session will also teach participants how to visualise their data spatially using a geographic information system. The sessions will use open source software (namely R and QGIS), although no prior experience in these tools is required as a prerequisite.