The place of country branding in public policy: a case study of Singapore
What role should the government and the civil service play in managing a country brand? What are the geopolitical, economic and social considerations at stake? Buck Song Koh, a Singaporean writer and brand consultant, examines these questions from both an insider and outsider perspective of the country brand of Singapore, regarded by many as a leading global city of Asia.
Date: 30 January 2018, 17:30 (Tuesday, 3rd week, Hilary 2018)
Venue: Blavatnik School of Government, Radcliffe Observatory Quarter OX2 6GG
Venue Details: Accessible building
Speaker: Koh Buck Song (Writer and branding consultant)
Organising department: Blavatnik School of Government
Organiser contact email address:
Booking required?: Required
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Cost: Free
Audience: Public
Editor: Lucy Forsyth